Frank Bettger, a student of Dale Carnegie idolized Benjamin Franklin way of living to create amazing standards of living for himself. The entire book is based on an amazing journey of how a below average baseball player went on to become the most successful American Insurance Salesman using some basic principals in life consistently.
Following are the few principles he used to get his life back on track:
1. Enthusiasm: “To become enthusiastic, act enthusiastic “
2. See the People: “Gentlemen, after all, this business of selling narrows down to one thing, just one thing- Seeing the people. Show me any man of ordinary ability who will go out and earnestly tell his story to four or five people every day and I will show you a man who just can’t help making good! “
3. The art of Public Speaking: ” To create an impact as a salesman you should be able to express yourself convincingly”.
4. Take more time to think and do things in order of their importance
Calling the book as the ” How to Win Friends and Influence People for Salesman” won’t be an overstatement and why not when the author’s life is highly influenced by the Dale Carnegie.
I would recommend this book to all the people who are working in the sales and would advise them to consider it as a bible for their sales career.