Let’s start with the base, How Google works and what Google wants?
If you are looking for some information then Google search to get the exact result instead of having to dig through hundreds of results at the top of search engine.
As Google is the god of the search engines so, everyone wants to be on Google to boost his business and make money. But so many spammers get miss using the search engine.
Many business owners and marketers are using anchor text mean that they are giving external link to one another website to rank on a search engine for more traffic. But to convert their sales they are totally missing the search engine.
Google’s Penguin Update
Then in 2012 Google introduces new update called Penguin. This Google’s Penguin update punished sites with suspicious amounts of links with the same anchor text pointing to a page, by completely delisting sites from the search results.
Due to which the business owners and marketers who rely on search engine lost all their sales overnight. So If you want to grow then grow naturally and don’t play any game to rank your website because Google is smart enough to crack it. If you did such tricks google will find you and penalize your website.
And once you are in a penalized zone, it takes time to recover. But I will tell you how to recover from these charges or to prevent being penalized by new updates in the future lesson.
Right now, let me tell you two powerful strategies for achieving top ranking in Google.
- If you want to stay on the top of the google, never rely on one tactic.
- Always ensure, your search engine strategies rely on SEO best practices.
Three SEO Powerful Strategies
Google has over 200 factors. Google assesses how many links are pointing to your site, how trustworthy these linking sites are, how many social mentions your band has, how relevant your page is, how old your site is, how fast your site loads… and the list goes on.
Google algorithm is hard to understand but you don’t have to be a scientist to understand it.
The only thing is you have to remember three principles. With these principles, you can determine why one site rank higher than other, or discover what you have to do to push your site higher than a competitor.
These principles are google focusing on their algorithm now. The following principles are also used by powerful strategies SEO professionals to gain ranking.
- Trust
- Authority
- Relevance
Trust
Trust is very important for Google, these are the major changes and updates in the past several years. The google only wants quality sites out in the search results and keeps high-quality content and backlinks from reputable sources. Then your site is more likely to be considered a trustworthy source, and you are more likely to rank higher in the search results.
Authority
Previously the most popular SEO strategy, authority is still powerful but it works with two other principles. Authority is your overall strength in the market. For example, your site has thousand social media followers and backlinks and your competitor have fifty social media followers and backlinks, then it’s obvious that you will go to rank higher.
Relevancy
Google looks at the contextual relevance of a site and rewards relevant sites with a higher ranking.
Means Google love content and niche website that they might rank higher than Wikipedia articles. You can take this advantage and bulk out with relevant content to your market. You can rank higher with fewer links by focusing link building from relevant sites.
These principles increase your power to rank higher in competitive areas.
How Google Rank Sites Now
A short list of the strongest factors associated with high search rankings:
- Relevant keywords on the page.
- Keyword in internal links.
- User signals (click-through-rate, time-on-site, bounce-rate).
- Domain SEO visibility (how strong the domain is in terms of links and authority).
- Search volume for a domain name.
- The total number of backlinks.
- The total number of referring domains (unique sites linking to your site).
- Google+ social media activity.
- Facebook social media activity.
If your competitors have all the above list then they will rank higher than you and if you have all the above factors then you will rank higher than your competitors.
The above factors are the Search Metrics Google ranking factors study released in 2016. The Search Metrics study in-deep look at the high-ranking factors in Google. If you want a deeper look then download this PDF.